Our Story
“Off the Record is a Los Angeles creator partnerships agency that places travel and lifestyle influencers into hotels, residential buildings, and destination-led spaces for short and long-term stays.”
Designed for moments that need and audience
Designed for moments that need and audience
Building Hospitality Stories that Last
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Building Hospitality Stories that Last *
Creator Placement & Program Architecture
At the core of our work is fit.
Not just between brand and creator but between place, audience, and moment.
We curate talent across travel, lifestyle, family, couples, and culture, drawing from a deeply vetted network that spans independent creators and agency-represented talent alike. Each placement is considered individually, shaped by audience composition, creative sensibility, and demonstrated signals of travel and booking intent.
Before any introduction is made, creators are evaluated through a combination of native platform analytics, third-party benchmarking, and historical performance data. These insights are then mapped to the specific property, destination, or experience ensuring alignment not only in reach, but in relevance.
Clients & Context
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Clients & Context *
Our work moves fluidly across scale.
From independent boutique hotels to global hospitality groups, we collaborate with brands that understand the difference between visibility and relevance. Whether intimate or expansive, each property requires a different cadence, one shaped by audience, location, and cultural moment.
In parallel, we have been engaged in long-term creator placements within residential environments such as Flow Properties, where creators across a wide range of demographics are placed for extended stays of three to six months. These placements are designed not as campaigns, but as chaptersallowing talent to live, work, and integrate fully into the building and its community.
This approach supports a broader spectrum of storytelling
from daily rhythm to social connection,
from personal routine to shared experience.
Across hospitality and residential contexts alike, our focus remains the same
to embed creators where they belong,
and allow the narrative to unfold with time, intention, and ease.